RICK POYNOR: IS THERE A CRISIS IN THE VISUAL ARTS?@Arts & Opinion

Rick Poynor founded Eye magazine in London in 1990, edited it for seven years and is now its resident columnist. He has written about design, media and visual culture for Harvard Design Magazine, The Guardian, The Financial Times and many other publications. His books include More Dark Than Shark (1986), a study of Brian Eno's early songs, Typography Now: The Next Wave (1991) and Typographica (2001). He is the author of two collections of essays, Design Without Boundaries (1998) and Obey the Giant: Life in the Image World (2001). No More Rules: Graphic Design and Postmodernism, a critical study of graphic design and postmodernism, appeared in 2003.

LEAVING THE ART WORLD TO DECIDE WHAT IS ART DOESN’T RESOLVE THE ISSUE OF QUALITY

Does it matter whether art exists? I don’t mean art in the ordinary sense of visual forms of expression. This kind of visual output clearly exists in abundance. There’s more of it coming at us, from every direction, than ever before in history. But what about ‘art’ in the more particular sense of something that conveys deep meaning and is consequently judged to possess a special value -- both cultural and monetary? Do we need that kind of art? And how do we decide what it is?

The situation has been confused for decades and it becomes more tangled with each passing year. To demonstrate the difficulty, try to come up with a brief and clear explanation of this higher kind of art that would be convincing to anyone, from any walk of life, who heard it. The task is all but impossible. Yet we proceed as though general social agreement exists about what constitutes ‘serious’ art. We still have artists who believe themselves to be in a different category from other visual creators. There are still curators, critics, dealers and collectors. There is still art education and an art market, even if it’s doing less well than a few years ago.

The art world is largely responsible for this confusion about definitions, too. They told us that anything could be art, so long as an artist said it was. Almost anyone who goes through a gallery door is likely to have heard about Duchamp and his urinal. The art world is less good at explaining how certain people get to be artists and decide what art is for the rest of us. This process of selection might not make aesthetic or philosophical sense, but it works anyway. It’s about power: whoever holds it gets to officiate and decide. The art world is a way of conserving, controlling and assigning this precious resource. Once a year, Art Review publishes a list of the 100 people on the international art scene who wield the most clout. So there we have it. Even the insiders admit what’s going on.

I’m not part of the art world, but I studied art and I share some of its assumptions. I do believe the higher kind of art exists. It grips and fascinates me. There are few things I enjoy more than looking at art in museums and galleries. So all the time, like any committed gallery-goer, I’m confronted by the question: why is this object I’m gazing at art? And, conversely, why is something quite similar not art? Having reached that point, it’s impossible to avoid even trickier questions. Am I being shown things by the art world that might not be art after all? Can a piece of work be serious art even though it isn’t any good, while some other excellent piece of work fails to qualify as high art? One thing I feel confident about saying after years of looking at art is that I’m not automatically prepared to take the art world’s word for it, even if I conclude they are right about an artist or an art work. But how do I think I know? I’ll come back to that later.

ARTISTS CREATE ART EXPERIENCES

A few years ago, in an interview, Brian Eno came up with another way of looking at the ‘what is art?’ question. First, he suggested that all the distinctions between high and low art boil down to commercial interests. If a work of art is going to command a high price, it has to claim a position in the center of culture that other work doesn’t have. Agreed. But Eno went much further: “The problem with the whole art object theory, the idea that art somehow resides inside objects because artists have put it there or discovered it, [is that it] creates a picture of an independent entity, a substance in the world called Art. And then the job of art historians is to decide which ones have it and which ones have more or less of it.”

Eno went on to argue that art -- in the sense of some special attribute or value, objectively present in the work -- doesn’t actually exist. So the question ‘what is art?’ is a redundant enquiry; it cannot be answered. Instead, Eno switched the emphasis from the artist to the viewer. While art might not reside in the object, spectators can still feel that they are experiencing something that qualifies as art, at least for them. The artist should be redefined, Eno suggested, as “someone who creates the occasion for an art experience.” This experience could be generated by anything at all and it will be different for every viewer. Art, like beauty, also turns out to be in the eye of the beholder.

At first sight this is quite persuasive. It appears to solve the problem at a stroke. We have simply been thinking about art in the wrong way. Eno’s redefinition offers a relativistic view of art completely in keeping with all the other relativistic ideas and opinions we hold about morality, society and the meaning of life. His proposal also reflects what many people already tend to think about art, high or low. They know what they like; it’s an entirely subjective matter; the official view about what is real art and what isn’t is irrelevant to their private enjoyment and no one is going to persuade them otherwise.

The trouble with Eno’s focus on the viewer’s art experience is that it doesn’t reveal anything about the aspects of an art work that might cause the viewer to have that experience. It doesn’t recognize that we might be able to analyze those qualities, aesthetic or conceptual, and learn how they affect us from studying many art experiences. Nor does it acknowledge that artists try to create art experiences by manipulating their materials, using an understanding gained as both viewer and practitioner, in order to affect other viewers in particular ways. It further suggests that there’s no possibility of communicating with other viewers about our art experiences to see how our perceptions of a given art-experience generator (or art work) might compare.

One issue we should be able to agree on, though, is that art requires intention and action. Reality has to be manipulated or rearranged in some way. A landscape isn’t art. But a view of a landscape in the form of a painting is certainly art, according to both our linguistic and cultural uses of the term. Can it also be art in some higher sense?

THE BLIND ALLEY OF RELATIVISM

The answer to this question isn’t culturally convenient -- that’s why we struggle with it now -- but we know how it goes already. High art has existed for centuries. It’s still with us, though it coexists now with many other possibilities on a continuum that extends all the way from high to low, and it’s much easier to identify in the past than in the present. High art is Dante, Shakespeare, Flaubert and Kafka. It’s Titian, Goya, Monet, Picasso, and many others. Their creations survive as part of a canon of great works that educated people have felt they should know about. This isn’t just some unscrupulous con trick practised by the ruling classes. Nothing stays in the canon over time unless enough people find it of lasting worth. This is not to say that the canon shouldn’t be continually reassessed, edited and expanded, but it remains a collective judgment on what high quality means in the history of a cultural field.

This is a difficult idea for us because we are less inclined to believe in greatness now. Several decades ago, all the dead white European males who populate our cultural history started to look oppressive to radical thinkers. This distaste has led us down the blind alley of relativism. If we set aside the impossible wish to re-play history and correct all its regrettable imbalances, what distinguishes great works of art from other works judged to be of lesser cultural value is that they represent a higher order of creative intention and achievement. In form, content and technique, they show an exceptional degree of accomplishment. They handle themes common to other art of their time (and later) with a degree of intelligence, depth, fluency, expression, sensitivity and drama sufficient to impress itself even on readers and viewers with only limited experience of these art forms.

Compared to these flaming suns, other works are pale discs without heat. The unusually rich art experiences reported by generations of ordinary spectators and critics are a response to identifiable properties in the works themselves. The more experienced the viewer, the more alert he or she will be to these effects, and the better able to measure them against similar kinds of art.

Last year, the National Gallery in London mounted one of the most remarkable exhibitions I have seen in years. The 17th-century Spanish painted wooden sculptures in “The Sacred Made Real,” staged and illuminated with a brilliant sense of theatre, were a revelation. It wasn’t necessary to be religious to find these dark melancholy saints and martyred Christ figures profoundly emotive, or an art expert to appreciate that these were peerless masterpieces of the craft. The fierce blade of their humanity lanced out across time. And it wasn’t only me. I can only rarely recall the Guardian’s art critic, Adrian Searle, who mainly covers recent art, sounding as excited and overwhelmed — “I left devastated and deeply moved” -- as he did writing about “The Sacred Made Real.” It seems like bad etiquette to say it, and even a kind of modern heresy, but how often does a contemporary art exhibition poleaxe anyone like that?

IS QUALITY A MEANINGFUL GOAL?

Serious art criticism, like other kinds of criticism, might have given up on the idea of evaluation. But that doesn’t lessen the viewer’s desire to experience work that seems worthwhile or good, and this perception of quality in relation to a work’s properties and effects must originate somewhere. While it might be felt as intensely personal, the experience is not exclusively our own. One thing the Internet has revealed more clearly than ever before is the presence of communities of taste -- the discovery that other people often like the same cluster of things as us for strikingly similar reasons. Quality enriches our lives. Few things feel like a bigger waste of time than bad art.

At the same time, as 21st-century network democrats, we fervently wish to believe that everyone deserves access, that we are all creative and perhaps even artists, that elitism (being better at something and knowing it too) is totally unacceptable from other people because it affronts our ego and sense of self-worth. Miraculous tools allow us to dabble in visual pursuits we would once have left alone for lack of talent, opportunity, or both. Even the most modestly skilled image-maker can digitally bootstrap himself to a high technical standard now. The disappearance of the old career filters and disincentives, the daily deluge of new imagery, and the intoxicatingly instant self-promotion to be had from blogs and social media seems to mock the very idea of striving against the odds, on your own, perhaps for years, to produce exceptional work. Everyone floats around happily in the same online sea of mediocrity.

Somehow, if we are committed to the idea of quality, if this remains a culturally meaningful goal -- does it? -- then we need to strike a balance between the social aim of greater participation and a continuing faith in the critical ideal that great things are still possible for those with the drive, dedication, talent and vision to achieve them. Quality will be defined by the same criteria that informed viewers have always used as benchmarks: strength of conception, depth of content, integrity of viewpoint, originality (there’s no getting around it) and mastery of technique. It’s an enduring conceit peculiar to the conceptual art of the last 40 years that the most important thing about an art work is its ‘idea’ and that the visual dimension really isn’t the issue. This is like poets holding the view that crafting well-turned lines is of marginal interest for literature, or jazz musicians claiming that being able to play their instruments is a red herring and then informing audiences that they are simple-minded to see it any other way.

So we need to put more emphasis again on the visual in art, and it’s clear that many young artists with visual talent have decided to ignore the art world’s weary, self-serving conceptualist strictures and just go ahead and make the art they feel like making. They want to create optical art experiences of their own. By paying too much attention to the extremes of high or low we run the risk of undervaluing what’s happening in the densely populated middle -- graphic novels, graphic design, illustration, low-cost film-making--— where the expressive possibilities of the visual are still embraced with conviction. This, rather than art scene-mediated art, is the real center of visual culture in our time. Are we overlooking great work only because we have been instructed for so long to assume that anything presented outside the art world’s walls must be inferior?

Non-official art of this kind is a contemporary salon des refusés for anyone who resists the by-invitation-only policy of the now thoroughly professionalized and institutionalized artist/dealer/curator nexus. It remains to be seen whether this zone of wild, unregulated and largely unmonitored creativity is where the masterpieces of the future will come from, but with the gates wide open, there is every reason to hope.

This essay first appeared in Elephant #4, and is republished here with permission.